There is no doubt in that the mobile applications are the future of online business. In the past couple of years, mobile apps have witnessed the exponential growth from the time this concept was first introduced by the tech giant Apple Inc.
Today business firms across the world are rapidly adopting the mobile app tactics to promote their products and services. Statistics show that Mobile application development is highly preferred over the desktop and several other devices while making an online purchase or transaction. At present, mobile apps alone are contributing over 40-50% share in the overall transactions.
Recent research suggests that with time both the development and usage of mobile applications will continue to increase. For instance, USA’s leading online retailer sites like Amazon and Alibaba instantly came up with their official app so that they can quickly tap into the mobile sector. Seeing this, several small and big retail sites also came up with their mobile apps.
The future of both apps and Mobile application developer seems to be bright. And right now app development is considered as one of the most promising careers in the job market today. Seeing the rising growth of apps, some online merchants have decided to go app only in the future. But there are few things which a seller should bear in mind before shifting to app sphere.
Unreliable internet connectivity– There still several third world countries which don’t have a stable mobile internet connectivity. Although, they do have LAN networks but still these are not available all the time. With the slow mobile internet, it becomes a bit difficult to initiate online payments or do shopping.
Big means Better– Most of the potential buyers look out for a better view of the products before they actually buy it. With a desktop-based site, audiences can have a detailed view of the product with minimum scrolling. Moreover, one can also scroll multiple products by opening them in different tabs, compare them and then choose the best one. The apps lack such feature.
Marketing & offers– Because of the limited screen size of the smartphone, mobile marketing has always been a concern for all the firms. There are great chances that customers may miss out on the offers and actually switch to another eCommerce site for better deals.
And hence the decision to go app-only may not work and you might end up losing a good amount of money. The primary reason behind most of the people are using apps is because they get good discounts and offers are given by the retailers on the transactions done via apps. There are chances that in future apps might completely replace the desktop sites.
However, it’s too early to predict the future of apps. It will take some months to ascertain whether this step to go app only is a good or bad decision. Make sure that you should first analyse the customer behaviour and then make any decision. And always hire the services who are capable of handling all sorts of app development tasks.